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Q:
How do you produce effective Ad Watch stories?
A:
Thor Wasbotten, KGUN, Tucson:
The staff must have time to properly research and present
the story. The staff should be properly trained in how to
do the computer assisted reporting and other research techniques.
The reporter should also have a support staff. At KGUN, the
investigative reporter who produces Ad Watch stories is joined
by an intern and a producer/photographer. That team is also
led by a elections’ producer.
A:
Gregg Lagerquist, WGME13, Portland, Maine:
A reporter needs to have the time to get the real information
out of the ad. “Get access to the bill in question and pick
apart the ad almost frame by frame.”
Q:
Can an Ad Watch story stand alone in the newscast?
A:
Michael Geeser, KLAS, Las Vegas: No. “Too many stations
make these segments the only political news of the day; The
campaign ad isn’t the story, the issues of the campaign are.
The ad (coverage) is the sidebar.”
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