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Reliable Resources spoke with the
winners of the 2001 USC Annenberg Walter Cronkite Awards to
find out what they were doing to make 2002 campaign coverage
creative, innovative, and insightful.
We spoke with Candy Altman from Hearst-Argyle,
Jay DeDapper of WNBC,
Betsy Fischer of NBC’s Meet
the Press, Michael
Geeser of KTNV, Gregg Lagerquist of WGME13,
Linda Polach of WCVB,
Maureen Scott of WFLA,
Adam Symson of KNXV
and Thor Wasbotten,
formerly of KTRV, now with KGUN.
Covering
Debates
Bringing community voices to
debates.
Getting candidates beyond rehearsed
answers.
What to do when a candidates refuse
to debate.
Candidate
Profiles and Interviews
The best places to interview
candidates for profile stories.
How to get the community involved
in interviews.
Getting the candidate beyond
rehearsed answers.
Issue-focused
Coverage
Presenting the issues in new
ways.
Explaining difficult concepts.
Using graphics effectively.
Free
Air Time
Creative ways to use free time.
How much free time are stations giving
the candidates?
Ad
Watch Coverage
How to produce effective ad
watch stories.
What is the ad watch story’s place
in the newscast?
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